Strategic analysis of the Turkish over-the-counter drugs and non-pharmaceutical products market [Türkiye tezgah üstü ilaç ve ilaç dışı ürün pazarının stratejik analizi]

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dc.authorid0000-0001-7198-8421en_US
dc.authorscopusid57225898564en_US
dc.contributor.authorMemişoğlu, Merve
dc.contributor.authorBilen, Ömer
dc.date.accessioned2022-04-21T05:40:16Z
dc.date.available2022-04-21T05:40:16Z
dc.date.issued2021en_US
dc.departmentBTÜ, Mimarlık ve Tasarım Fakültesi, Şehir ve Bölge Planlama Bölümüen_US
dc.description.abstractObjectives: The over-the-counter (OTC) drug (i.e., non-prescription drugs) market is growing significantly on a global scale. Our study reviews strategies for OTCs, together with other non-pharmaceutical products, such as herbal products, dietary supplements, and other healthcare products. The aim of this study is to analyze the expanded OTC industry to offer possible strategic solutions for existing problems. Materials and Methods: We utilized integrated SWOT and Fuzzy Analytic Network Process analyses, together with quantitative analysis covering industry professionals’ perspectives. Results: Our findings showed that the most suitable market strategies are WO2 (i.e., to use information and digital technologies, including mobile applications and social media, to reduce marketing costs), SO2 (i.e., to promote self-medication/self-care to grow the OTC market and invest in information and communication technologies for this purpose), and ST2 (i.e., to improve health literacy and increase access to accurate and understandable information via alternative channels, such as the internet and social media). These key strategies are closely related to the utilization of digital technologies. Other strategies, such as SO1 (i.e., to encourage pharmacists to provide consulting for OTC products, which carry high profitability) and ST1 (i.e., to undertake stakeholder training programs to ensure production quality and introduce safe use to improve community health), were examined in detail, and their outcomes were interpreted in this study. Conclusion: Given the impact of digital transformation, the same strategies can be implemented for other emerging OTC markets. This study underlines the importance of the OTC sector as one of the main drivers for improving community health and reducing health costsen_US
dc.identifier.doi10.4274/tjps.galenos.2020.19052en_US
dc.identifier.endpage261en_US
dc.identifier.issn1304530X
dc.identifier.issue3en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage252en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12885/1909
dc.identifier.volume18en_US
dc.identifier.wosqualityN/Aen_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorBilen, Ömer
dc.language.isoenen_US
dc.publisherTurkish Pharmacists Associationen_US
dc.relation.ispartofTurkish Journal of Pharmaceutical Sciencesen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/openAccessen_US
dc.subjectFuzzy Analytic Network Processen_US
dc.subjectNon-pharmaceutical productsen_US
dc.subjectNon-prescription drugsen_US
dc.subjectOver-the-counter drugsen_US
dc.subjectSWOT analysisen_US
dc.titleStrategic analysis of the Turkish over-the-counter drugs and non-pharmaceutical products market [Türkiye tezgah üstü ilaç ve ilaç dışı ürün pazarının stratejik analizi]en_US
dc.typeArticleen_US

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