The effects of trust and religiosity on halal products purchase intention: indirect effect of attitude

Basit Öğe Kaydı
dc.authorid0000-0002-8711-6561
dc.authorid0000-0001-5802-3473
dc.authorid0000-0003-1305-9557
dc.authorid0000-0002-4968-375X
dc.authorid0000-0002-2910-6541
dc.contributor.authorKoc, Fatih
dc.contributor.authorOzkan, Bekir
dc.contributor.authorKomodromos, Marcos
dc.contributor.authorEfendioglu, Ibrahim Halil
dc.contributor.authorBaran, Tamer
dc.date.accessioned2026-02-08T15:15:40Z
dc.date.available2026-02-08T15:15:40Z
dc.date.issued2024
dc.departmentBursa Teknik Üniversitesi
dc.description.abstractPurposeThe primary objective of this study is to examine how trust and religiosity, in relation to halal products, impact Turkish consumers' intention to purchase such goods. Furthermore, the study aims to identify whether attitudes towards halal products play a mediating role in these effects.Design/methodology/approachData were collected from 847 people living in Turkey using an online survey. The authors empirically tested the proposed conceptual model via structural equation modeling.FindingsThe study's results show that trust in halal products has a positive impact on both the intention to buy halal products and the attitude towards them. Moreover, one's attitude towards halal products affects the intention to purchase them. Additionally, one's religiosity-belief level influences the intention to purchase halal products, while religiosity-practice level influences the attitude towards halal products. Furthermore, through indirect effect analyses, it was found that trust in halal products and religious practices has an indirect impact on intention through attitude.Research limitations/implicationsThese outcomes significantly contribute to understanding the complex interactions between trust in halal products, levels of religiosity, and attitudes in shaping consumers' purchase intentions and approaches towards halal products. These implications offer valuable insights into how consumers' religious beliefs, trust perceptions, and attitudes influence their purchase of halal-certified products. Validating these conclusions on a larger scale and exploring them in different contexts would be beneficial.Practical implicationsThe practice dimension of religiosity pertains to performing actions prescribed by the religion, embodying the practical applications of religious teachings. According to the research findings, the belief dimension of religiosity significantly and positively affects the intention to purchase halal products. This finding aligns with several prior studies.Social implicationsSharing information on websites, social media platforms, or product packaging can be effective. If businesses genuinely adhere to halal standards and address the genuine needs of consumers who value halal products, they can enhance consumers' interest in such products.Originality/valueThis research was conducted in Turkey, where most people follow the Muslim faith. The main objective of the study was to examine the trust levels of consumers who have strong religious beliefs and are sensitive to consuming halal products. The study looked at trust on three levels: trust in the halal product, trust in the company that produces halal products, and trust in institutions that provide halal certification. The study also looked at the religiosity levels of the consumers using a two-dimensional approach, which included their beliefs and practices.
dc.identifier.doi10.1108/EMJB-01-2024-0004
dc.identifier.endpage165
dc.identifier.issn1450-2194
dc.identifier.issn1758-888X
dc.identifier.issue5
dc.identifier.scopus2-s2.0-85200206670
dc.identifier.scopusqualityQ1
dc.identifier.startpage141
dc.identifier.urihttps://doi.org/10.1108/EMJB-01-2024-0004
dc.identifier.urihttps://hdl.handle.net/20.500.12885/5881
dc.identifier.volume20
dc.identifier.wosWOS:001281670300001
dc.identifier.wosqualityQ2
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherEmerald Group Publishing Ltd
dc.relation.ispartofEuromed Journal of Business
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzWOS_KA_20260207
dc.subjectHalal trust
dc.subjectReligiosity
dc.subjectAttitude toward halal product
dc.subjectHalal product purchase intention
dc.titleThe effects of trust and religiosity on halal products purchase intention: indirect effect of attitude
dc.typeArticle

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