INDIVIDUALIZED TOURIST EXPERIENCE ROUTE RECOMMENDATION: İSTİKLAL STREET IN BEYOĞLU

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dc.contributor.authorIkizler Kumcu, Ozlem
dc.contributor.authorYildirim Keles, Ozge Ceylin
dc.contributor.authorYildiz, Selin
dc.date.accessioned2026-02-08T15:14:44Z
dc.date.available2026-02-08T15:14:44Z
dc.date.issued2025
dc.departmentBursa Teknik Üniversitesi
dc.description.abstractLinear tourist routes in cities are a significant obstacle to spreading social functions such as culture, trade, shopping, and entertainment. To address this issue, the study proposes a novel approach that creates personalized, multi-sensory experience routes to revitalize the interaction between place and tourist. The purpose of the study is to design a route-generation model that draws multi-sensory and personalized experience routes. In addition, the importance of multi-sensory experience associated with the concept of 4E (Entertainment, Education, Esthetic, and Escapist) in tourism is emphasized. The design of the model was carried out with datasets collected from 80 different small and medium-sized workshops in four different themes, each containing 20 points of interest (POI), located in Beyo & gbreve;lu which is one of the important historical centers of Istanbul. In this way, the route generation model allows tourists to have a multi-sensory experience; it provides personalization according to the content, location, time, and budget preferences of the tourists, and experience routes are drawn. Newly proposed routes for historic city centers aim to provide a more personalized tourism experience by revealing hidden gems based on tourists' senses and 4E preferences.
dc.identifier.doi10.30519/ahtr.1432785
dc.identifier.endpage212
dc.identifier.issn2147-9100
dc.identifier.issn2148-7316
dc.identifier.issue2
dc.identifier.scopus2-s2.0-105008012813
dc.identifier.scopusqualityQ2
dc.identifier.startpage189
dc.identifier.trdizinid1317463
dc.identifier.urihttps://doi.org/10.30519/ahtr.1432785
dc.identifier.urihttps://search.trdizin.gov.tr/tr/yayin/detay/1317463
dc.identifier.urihttps://hdl.handle.net/20.500.12885/5390
dc.identifier.volume13
dc.identifier.wosWOS:001405596000001
dc.identifier.wosqualityQ4
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.publisherAkdeniz Univ, Tourism Fac
dc.relation.ispartofAdvances in Hospitality and Tourism Research-Ahtr
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzWOS_KA_20260207
dc.subjectRoute tourism
dc.subjectRoute generation model
dc.subjectPersonalized routes
dc.subjectMulti-sensory experience
dc.titleINDIVIDUALIZED TOURIST EXPERIENCE ROUTE RECOMMENDATION: İSTİKLAL STREET IN BEYOĞLU
dc.typeArticle

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