Multi-issue negotiation in quality function deployment: Modified Even-Swaps in new product development

Basit Öğe Kaydı
dc.authorid0000-0003-0357-9495en_US
dc.contributor.authorAltun, Koray
dc.contributor.authorvon Zedtwitz, Max
dc.contributor.authorDereli, Turkay
dc.date.accessioned2021-03-20T20:14:42Z
dc.date.available2021-03-20T20:14:42Z
dc.date.issued2016
dc.departmentBTÜ, Mühendislik ve Doğa Bilimleri Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.description.abstractQuality function deployment (QFD) is one of the most powerful methodologies in new product development (NPD) because of its systematic support of knowledge creation and sharing. However, greater product complexity, increasing dynamic customer requirements and further decentralization of innovation teams undermine applicability of QFD in modern NPD. Modifying QFD methodology with a multi-issue negotiation mechanism promises to overcome these obstacles because this negotiation-based structure (i) enables QFD to define a large number of interdependent decision parameters while handling complicated design trade-offs, (ii) includes changing customer requirements in real-time rather than a cycle time determined by length of the product development process, (iii) allows decentralized NPD teams to negotiate with each other and customers concurrently. This study presents a multi-issue negotiation based QFD methodology by using a recently developed mechanism for multi-issue negotiation (namely, Modified Even-Swaps) and illustrates strengths and weaknesses along with practical insights with a case study of the development of a washing machine. The QFD methodology proposed in this study provides new options to assess new product alternatives by allowing customer co-creation which is essential in complex and often tacit-knowledge dependent comparisons and also intrinsically helpful for fine-tuning dynamically evolving customer requirements. Moreover, it supports competition-based interactions of decentralized NPD teams. (C) 2015 Elsevier Ltd. All rights reserved.en_US
dc.description.sponsorshipScientific and Technological Research Council of Turkey (TUBITAK)Turkiye Bilimsel ve Teknolojik Arastirma Kurumu (TUBITAK) [BIDEB 2214/A]; Scientific Research Projects Governing Unit (BAPYB) of Gaziantep UniversityGaziantep Universityen_US
dc.description.sponsorshipThe authors would like to thank the anonymous reviewers for their valuable comments, suggestions and corrections, which greatly improved the quality of the paper. The author from TU Bursa would like to acknowledge the international research fellowship provided by The Scientific and Technological Research Council of Turkey (TUBITAK: BIDEB 2214/A). The author from Gaziantep University would like to acknowledge the financial support provided by Scientific Research Projects Governing Unit (BAPYB) of Gaziantep University.en_US
dc.identifier.doi10.1016/j.cie.2015.11.017en_US
dc.identifier.endpage49en_US
dc.identifier.issn0360-8352
dc.identifier.issn1879-0550
dc.identifier.scopusqualityQ1en_US
dc.identifier.startpage31en_US
dc.identifier.urihttp://doi.org/10.1016/j.cie.2015.11.017
dc.identifier.urihttps://hdl.handle.net/20.500.12885/1093
dc.identifier.volume92en_US
dc.identifier.wosWOS:000368953700003en_US
dc.identifier.wosqualityQ1en_US
dc.indekslendigikaynakWeb of Scienceen_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorAltun, Koray
dc.language.isoenen_US
dc.publisherPergamon-Elsevier Science Ltden_US
dc.relation.ispartofComputers & Industrial Engineeringen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectMulti-issue negotiationen_US
dc.subjectModified Even-Swapsen_US
dc.subjectQuality function deployment (QFD)en_US
dc.subjectNew product development (NPD)en_US
dc.titleMulti-issue negotiation in quality function deployment: Modified Even-Swaps in new product developmenten_US
dc.typeArticleen_US

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