Examining the Gypsies Consumption Axis Lifestyles: An Application at Bursa City Centre

Abstract

We live together in the same territory for centuries Gypsies, with their colorful personalities and they add value to our sociological structure with different lifestyles. There has been less study about consumption behavior and in this context lifestyles of Gypsies. This research studies the scrutiny to Gypsy citizens' consumption axis lifestyles for contribute the literature. Gypsies which live in Bursa city center are the main mass of the research. AIO (Activities, Interests, Opinions) Lifestyle Scale was applied to the selected sample from the main mass. The data acquired as the result of the survey is evaluated with Percentage Analysis, Staged Grading, Factor Analysis and Single Factor Multiple Variance Analysis (MANOVA). The results of the research includes the important details of the Gypsies consumption axis lifestyles.