The Effects of Perceived Price, Quality, and Consumer Trust on Purchase Intentions of Halal Products

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dc.contributor.authorOzkan, Bekir
dc.contributor.authorEfendi?oğlu, İbrahim Halil
dc.contributor.authorBaran, Tamer
dc.contributor.authorKoç, Fatih
dc.date.accessioned2026-02-08T15:11:04Z
dc.date.available2026-02-08T15:11:04Z
dc.date.issued2024
dc.departmentBursa Teknik Üniversitesi
dc.description14th Global Islamic Marketing Conference, GIMAC 2023 -- 2023-09-27 through 2023-09-29 -- Tbilisi -- 320499
dc.description.abstractConsumption of halal products is preferred not only for religious requirements but also for the need to consume healthy products, both in places with a sizeable Muslim community and areas where non-Muslims live intensely. The increasing awareness of halal products amplifies the importance given to the subject and contributes to a growing number of academic studies on the matter. Consequently, elements such as price perception, quality perception, and trust for halal products evolve. This study aims to determine the impact of price and quality perception on halal product purchase intentions. Additionally, it seeks to explore the influence of price perception on trust. The questionnaire form prepared for this purpose was delivered to the participants online. After removing the erroneous data from the obtained dataset, a total of 340 data were used in the analysis. The data were initially objected to confirmatory factor analysis, followed by structural equation modeling which was performed to test the hypotheses. According to the results obtained, perceived price does not significantly affect purchase intentions, but it does positively affect perceived quality and consumer trust. Furthermore, perceived quality does not directly affect purchase intentions, yet it does affect consumer trust. Another key finding within the scope of the study is that consumer trust significantly influences purchase intentions. © The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2024.
dc.identifier.doi10.1007/978-981-97-5400-7_3
dc.identifier.endpage43
dc.identifier.isbn9783031900532
dc.identifier.isbn9783032042170
dc.identifier.isbn9783031945175
dc.identifier.isbn9783032111975
dc.identifier.isbn9783031949005
dc.identifier.isbn9789819665259
dc.identifier.isbn9783319338637
dc.identifier.isbn9783031766572
dc.identifier.isbn9783030552763
dc.identifier.isbn9783030305482
dc.identifier.issn2198-7246
dc.identifier.scopus2-s2.0-85206116710
dc.identifier.scopusqualityQ4
dc.identifier.startpage27
dc.identifier.urihttps://doi.org/10.1007/978-981-97-5400-7_3
dc.identifier.urihttps://hdl.handle.net/20.500.12885/5217
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherSpringer Nature
dc.relation.ispartofSpringer Proceedings in Business and Economics
dc.relation.publicationcategoryKonferans Öğesi - Uluslararası - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzScopus_KA_20260207
dc.subjectConsumer trust
dc.subjectHalal product
dc.subjectPerceived price
dc.subjectPerceived quality
dc.subjectPurchase intention
dc.titleThe Effects of Perceived Price, Quality, and Consumer Trust on Purchase Intentions of Halal Products
dc.typeConference Object

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