Dynamics of E-Commerce Marketplace Websites: Shift in Covid-19 Pandemic
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Tarih
2021
Yazarlar
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Eskişehir Osmangazi Üniversitesi
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study investigates the relations between variables of e-commerce marketplace websites and the effect of the Covid-19 pandemic on those relations. Based on the secondary data of 16 e-commerce marketplace websites for different periods of the Covid-19 pandemic (February-May-October 2020), a model and hypotheses were tested with canonical correlation analysis. It was found that there is a strong relationship between the independent variable set (website technical features, access to the website, and social media usage) and the dependent variable set (website usage statistics), and this relationship has been repeatedly found in different months. Besides, it is seen that different website features emerged and the relationship structure between variables changed in the months examined.
Açıklama
Anahtar Kelimeler
E-Commerce, E-Commerce Marketplaces, Web Site Features, Covid-19 Pandemic
Kaynak
ESKISEHIR OSMANGAZI UNIVERSITESI IIBF DERGISI-ESKISEHIR OSMANGAZI UNIVERSITY JOURNAL OF ECONOMICS AND ADMINISTRATIVE SCIENCES
WoS Q Değeri
N/A
Scopus Q Değeri
Cilt
16
Sayı
1
