Chasing Discounts, Facing Regret: How FoMO Shapes Consumers' Online Shopping Behavior?
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Tarih
2025
Dergi Başlığı
Dergi ISSN
Cilt Başlığı
Yayıncı
Prague Univ Economics And Business
Erişim Hakkı
info:eu-repo/semantics/openAccess
Özet
This study examines the impact of price consciousness and deal proneness on impulsive buying behavior and the Fear of Missing Out (FoMO) in the context of online clothing shopping, with a particular focus on post-purchase regret. Data were collected from 230 participants through an online survey and analyzed using structural equation modeling (SEM). The findings reveal that price consciousness has a negative impact on both FoMO and impulsive buying behavior, indicating that consumers with higher price sensitivity tend to make more deliberate purchasing decisions. On the other hand, deal proneness has a positive influence on FoMO, which in turn triggers impulsive buying behavior and increases the likelihood of post-purchase regret. The study also demonstrates that FoMO plays a significant mediating role between deal proneness and impulsive buying, highlighting its impact on consumer behavior in online shopping environments. The findings provide theoretical, managerial, and practical insights for stakeholders.
Açıklama
Anahtar Kelimeler
Online Shopping, Price Consciousness, Deal Proneness, Fear of Missing Out (FoMO), Impulsive Buying, Post-Purchase Regret
Kaynak
Prague Economic Papers
WoS Q Değeri
Q3
Scopus Q Değeri
Cilt
34
Sayı
3
