Ecotourism strategy of UNESCO city in Iran: Applying a new quantitative method integrated with BWM

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dc.authorid0000-0002-0813-3356
dc.authorid0000-0001-5989-9768
dc.contributor.authorTajer, Elnaz
dc.contributor.authorDemir, Sara
dc.date.accessioned2026-02-12T21:05:22Z
dc.date.available2026-02-12T21:05:22Z
dc.date.issued2022
dc.departmentBursa Teknik Üniversitesi
dc.description.abstractThe preservation of the integrity of ecological and cultural resource values with tourism potential and the reduction of visitor and environmental pressures on these values are achieved by sustainable tourism development. In this context, ecotourism is a sustainable and responsible type of tourism that can protect the tourism resources and consequently, develops the socio-economic conditions of the country including those of local people. In this study, Masouleh village, located in the northeast of Iran with sensitive-fragile vegetation and wildlife protected on an international and national scale and known for its local architecture and traditional lifestyle, was selected as the study area. However, the lack of a tourism plan, insufficient investment in tourism, insufficient technical infrastructure, and uncontrolled increase in land prices have negatively affected these sensitive ecological and cultural landscape values. The methodology of this research included field survey, interviews, and strengths-weaknesses-opportunities-threats (SWOT) analysis with Best and Worst Method (BWM) conducted with experts and local people to rank ecotourism strategies according to their priority. Among the 4 main and 10 sub-ecotourism criteria, S1 the presence of vegetation and wildlife and Q4 being on the UNESCO tentative list were the highest priority strategies for the development of ecotourism. This study also proposed a quantitative integrated method model that listing priorities for successful ecotourism strategies of the region.
dc.identifier.doi10.1016/j.jclepro.2022.134284
dc.identifier.issn0959-6526
dc.identifier.issn1879-1786
dc.identifier.scopus2-s2.0-85139067422
dc.identifier.scopusqualityQ1
dc.identifier.urihttps://doi.org/10.1016/j.jclepro.2022.134284
dc.identifier.urihttps://hdl.handle.net/20.500.12885/6928
dc.identifier.volume376
dc.identifier.wosWOS:000867643100007
dc.identifier.wosqualityQ1
dc.indekslendigikaynakWeb of Science
dc.indekslendigikaynakScopus
dc.language.isoen
dc.publisherElsevier Sci Ltd
dc.relation.ispartofJournal of Cleaner Production
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/closedAccess
dc.snmzKA_WoS_20260212
dc.subjectEcotourism
dc.subjectQuantitative SWOT analysis
dc.subjectMulti -criteria decision making
dc.subjectBest and worst method (BWM)
dc.subjectMasouleh-Iran
dc.titleEcotourism strategy of UNESCO city in Iran: Applying a new quantitative method integrated with BWM
dc.typeArticle

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