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    THE FORCES THAT ARE EFFECTING GLOBAL COMPETITIVENES IN BUSINESSES AND TURQUALITY ACCORDING TO NATIONAL COMPETITIVE ADVANTAGE
    (Bursa Teknik Üniversitesi, 2020) Sönmez, Emre Cihad; Pirtini, Serdar; Berk, Göksel Ataman
    Features as being the first and only program in this field, of Turquality Program that is applied for giving competitiveness to Turkish companies in the global markets, reveals the importance of examining the national competitive advantage in terms of Turquality. The aim of this study is investigating the impact of the Turquality Program on to have national competitive advantage that is necessary for companies to compete in global markets. In the scope of the research, in-depth interviews have been made with three furniture companies who have well-known brands in the furniture industry in Turkey and are under Turquality. Also, analyze of the furniture export’s data that are at the scale of the World, Turkey and companies, has been made to examine multi-dimensional of relationship between Turquality Program and national competitive advantage. As a result of research, it has been determined that Turquality has limited effect in providing national competitive advantage to the companies within the program.