The Preliminary Step Towards Conceptual Model for the Artificial Intelligence-Neuro-Green Marketing in the Architectural Engineering and Construction Industry

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dc.contributor.authorTuz, Ahmet
dc.contributor.authorSertyeşilışık, Begüm
dc.date.accessioned2026-02-08T15:04:55Z
dc.date.available2026-02-08T15:04:55Z
dc.date.issued2023
dc.departmentBursa Teknik Üniversitesi
dc.description.abstractInnovation has fostered and enabled Industry 5.0, Society 5.0, and Marketing 5.0. It has also affected competition and marketing dynamics in all industries, including architectural engineering and construction industry (AEC). Intensified competition in AEC, alongside the accelerated innovations fostering and enabling changes in AEC’s supply-and-demand dynamics, highlights the importance of time and how cost-effective, strategic, tactical, and innovative marketing has further influenced AEC’s supply-anddemand aspects, which need to be sustainable to reduce its embodied environmental footprint mostly due to the climate crisis humanity is experiencing. Based on an in-depth literature review, this study aims to suggest the preliminary conceptual model’s step towards artificial intelligence (AI)-neuro-green marketing in AEC as a potential key for a sustainable built environment. This study emphasizes potential of the AI-neuro-green marketing to foster competition by design (including architectural and interior design), to enhance the effectiveness of neuro-green marketing in fostering sustainable built environment, and to reduce AEC’s embodied environmental footprint, outputs, and services. Furthermore, this study emphasizes the potential contribution of the AI-neuro-green marketing in AEC to Construction 5.0 and Society 5.0. This study is expected to contribute to the literature through the concept of AI-neuro-green marketing.
dc.identifier.doi10.26650/JTADP.23.007
dc.identifier.endpage155
dc.identifier.issn2980-2563
dc.identifier.issue2
dc.identifier.startpage145
dc.identifier.urihttps://doi.org/10.26650/JTADP.23.007
dc.identifier.urihttps://hdl.handle.net/20.500.12885/4275
dc.identifier.volume1
dc.language.isoen
dc.publisherİstanbul Üniversitesi
dc.relation.ispartofJournal of Technology in Architecture, Design and Planning
dc.relation.ispartofJournal of Technology in Architecture, Design and Planning
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_DergiPark_20260207
dc.subjectArchitecture (Other)
dc.subjectMimarlık (Diğer)
dc.titleThe Preliminary Step Towards Conceptual Model for the Artificial Intelligence-Neuro-Green Marketing in the Architectural Engineering and Construction Industry
dc.typeArticle

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