Systematic Customer Value Analysis: A Case Study in the Automotive Industry

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dc.authorid0000-0003-0357-9495en_US
dc.contributor.authorÇakmak, Tolga
dc.contributor.authorAltun, Koray
dc.date.accessioned2022-10-17T13:31:54Z
dc.date.available2022-10-17T13:31:54Z
dc.date.issued2021en_US
dc.departmentBTÜ, Mühendislik ve Doğa Bilimleri Fakültesi, Endüstri Mühendisliği Bölümüen_US
dc.description.abstractProviding high quality with competitive prices is generally essential in the automotive industry because of the customers (directly automotive OEMs and indirectly their end-users) demanding new and costly features without showing additional willingness to pay. For this reason, accurate analysis of customer value can be very helpful for developing new concepts, and hence for correct positioning in this competitive area. Although one of the most important parts of the engine in an automobile is the clutch, there are very limited studies on its value analysis in the literature. Correspondingly, to fill this gap, this paper analyses the customer value of automotive clutch components and their functions by using a two-phase QFD methodology, and a fuzzy-logic based data-fusion methodology. While the former phase determines relative weights of the bene-fit through the House of Quality, the latter phase performs the parts (and cost) deployment to determine the costs of the clutch functions by using a reverse costing analysis incorporating the product teardown cost in-formation. Having obtained benefit, cost, and technical difficulty information, a fuzzy-logic model evaluates the competitive importance of each clutch function. This work identifies the three most important clutch functions and their related subcomponents.en_US
dc.identifier.doihttps://doi.org/10.6977/IJoSI.202112_6(6).0004en_US
dc.identifier.endpage36en_US
dc.identifier.issn20777973
dc.identifier.issue6en_US
dc.identifier.scopusqualityN/Aen_US
dc.identifier.startpage22en_US
dc.identifier.urihttps://hdl.handle.net/20.500.12885/2097
dc.identifier.volume6en_US
dc.indekslendigikaynakScopusen_US
dc.institutionauthorAltun, Koray
dc.language.isoenen_US
dc.publisherSociety of Sytematic Innovationen_US
dc.relation.ispartofInternational Journal of Systematic Innovationen_US
dc.relation.publicationcategoryMakale - Uluslararası Hakemli Dergi - Kurum Öğretim Elemanıen_US
dc.rightsinfo:eu-repo/semantics/closedAccessen_US
dc.subjectAutomotive clutchen_US
dc.subjectcustomer value analysisen_US
dc.subjectfuzzy systemsen_US
dc.subjectquality function deploymenten_US
dc.titleSystematic Customer Value Analysis: A Case Study in the Automotive Industryen_US
dc.typeArticleen_US

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