Impression Management: A Research In Insurance Sector

dc.contributor.authorRüzgar, Nılüfer
dc.date.accessioned2026-02-08T15:08:11Z
dc.date.available2026-02-08T15:08:11Z
dc.date.issued2025
dc.departmentBursa Teknik Üniversitesi
dc.description.abstractImpression management is a concept that expresses how individuals present their characters and their behaviors in line with the goal they want to achieve. When considered in the organizational context, impression management tactics can often be used by employees who want to gain certain privileges such as promotions, raises, appreciation and resource use, and by managers who want to have an impact on their employees that will motivate them to work harder and increase performance. In this sense, the aim of this research is to reveal insurance sector employees’ attitudes towards impression management. In the scope of the research, demographic questions and Impression Management Scale (Bozkurt Yıldırım, 2019) are prepared as a survey form and the surveys were delivered to the employees via e-mail. 134 employees participated in the research and the data was analysed via SPSS 22.0 programme. Findings reveal that, there is a statistically significant difference (p <0.05) between gender, age and experience characteristics and all dimensions of the scale (camouflage, curry favor, protect image, intimidation). In addition, findings also reveal that there is not a statistically significant difference (p >0.05) between marital status characteristic and all dimensions of the scale (camouflage, curry favor, protect image, intimidation).
dc.identifier.doi10.18506/anemon.1415170
dc.identifier.endpage36
dc.identifier.issn2147-7655
dc.identifier.issn2149-4622
dc.identifier.issue1
dc.identifier.startpage17
dc.identifier.trdizinid1311460
dc.identifier.urihttps://doi.org/10.18506/anemon.1415170
dc.identifier.urihttps://hdl.handle.net/20.500.12885/4854
dc.identifier.volume13
dc.indekslendigikaynakTR-Dizin
dc.language.isoen
dc.relation.ispartofAnemon Muş Alparslan Üniversitesi Sosyal Bilimler Dergisi
dc.relation.publicationcategoryMakale - Ulusal Hakemli Dergi - Kurum Öğretim Elemanı
dc.rightsinfo:eu-repo/semantics/openAccess
dc.snmzKA_TR-Dizin_20260207
dc.subjectImpression management
dc.subjecttactics
dc.subjectimpression
dc.subjectinsurance agencies
dc.subjectprivileges
dc.titleImpression Management: A Research In Insurance Sector
dc.typeArticle

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