CONSUMER BEHAVIOR TO USE THE INFORMATION CONTAINED ON MEAT AND DAIRY PRODUCTS’ PACKAGING

Abstract

ABSTRACT The purpose of this study is to find out to what degree which consumers pay attention to the information given on the package when purchasing meat and dairy products. Firstly, the information on packed meat products and dairies that are frequently consumed and easily accessible in supermarkets and marketplaces were examined. Afterwards, based on the given information on packages, survey questions were developed by authors. Factor analysis, independent samples T-Test and ANOVA analysis were made to collected data. According the results; participants in the research highly checked the product’s expiration, production and recommended consumption dates. As for meat products and dairies, there is a significant difference between participants in the research in terms of ingredients and product/certificate aspects. However, there is no significant difference between paticipants in the research as far as the date is concerned. Regarding marital status, while there is a significant difference in ingredients and product/certificate aspects, but there is no difference as far as the date is concerned. Evaluating age groups, there is no significant difference among the age groups in all three aspects. Likewise, there is no significant difference in terms of educational backgrounds.